Tennessee Volunteers Men's Basketball vs. University of South Carolina Gamecocks Men's Basketball is a college hoops showdown at Food City Center in Knoxville. Food City Center is the home arena for Tennessee basketball, so the crowd brings orange-and-white energy from tip-off to the final buzzer. Rivalry games like this one are loud, lively and full of big moments. Grab a seat with your Vol-loving friends, dress in orange and join the cheers.